Why you should learn to love research
Many (many) years ago, as I embarked on my career in communications, I was taught a magic formula: RACE. It’s a very simple mnemonic for… Read More »Why you should learn to love research
Marketing
Posts relating to marketing, including: marcomms; internal and external; online and offline; strategy and planning; managing; experimenting.
Reflections on pride and passion
Even though we’re in the lull after the Olympics (and before the Paralympics begin), the Games are still a huge talking point. Everyone has stories… Read More »Reflections on pride and passion
Trade Shows – are they worth it?
Trade shows are very often set in stone in the marketing calendar and an established business is likely to attend without fail every year just… Read More »Trade Shows – are they worth it?
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