Mythical beasts
Not every horse is a unicorn – but a strong, healthy, energetic horse is still an excellent animal. I think the endless quest for unicorns… Read More »Mythical beasts
Business Growth
Posts relating to growing a business; whether already established or just starting up.
Building “Sheffield Digital”
Back in 2015, I started working with colleagues in the city to set up Sheffield Digital – the association for the people and businesses of… Read More »Building “Sheffield Digital”
Accelerating Growth
Government funded business support programmes come and go. The current one in the Sheffield area is the Sheffield City Region Growth Hub, of which Business… Read More »Accelerating Growth
Co-working space in Sheffield
Co-working space is an important ingredient for a thriving Creative & Digital scene. Suitable spaces have been in short supply in Sheffield, but now I’m… Read More »Co-working space in Sheffield
Lessons learned from Internet Icons
Last week, I went along to the Internet Icons event at Electric Works. It featured Sheffield’s own Andy Mayer from Yoomee, followed up by a… Read More »Lessons learned from Internet Icons
Get out of your head!
So, let me begin by saying I’m not advocating that we all “Tune in, turn on and drop out”*. It’s just that I’ve had a… Read More »Get out of your head!
Cost, price and value
I spent an enjoyable couple of hours at the University of Huddersfield last week, presenting a session on Market Research to students involved in the… Read More »Cost, price and value
Hi customer, how are you?
In my post ‘Why you should learn to love research’, I mentioned that you should ‘ask your customers’. I think this is a vital and… Read More »Hi customer, how are you?
Why you should learn to love research
Many (many) years ago, as I embarked on my career in communications, I was taught a magic formula: RACE. It’s a very simple mnemonic for… Read More »Why you should learn to love research
Trade Shows – are they worth it?
Trade shows are very often set in stone in the marketing calendar and an established business is likely to attend without fail every year just… Read More »Trade Shows – are they worth it?