Get out of your head!
So, let me begin by saying I’m not advocating that we all “Tune in, turn on and drop out”*. It’s just that I’ve had a… Read More »Get out of your head!
So, let me begin by saying I’m not advocating that we all “Tune in, turn on and drop out”*. It’s just that I’ve had a… Read More »Get out of your head!
Today I received a piece of direct mail that left me in a state of disbelief (I shan’t name the guilty party). It was addressed… Read More »Untargeted in a targeted world
This blog was originally posted as part of our Christmas countdown, but we thought it was worth a repeat as it’s something we get asked… Read More »How to find the perfect creative partner
I went along to the Sheffield Community Network “LunchPlus” event today at the Showroom. The topic was “What’s in a Name? – Building Brands” and… Read More »Branding and “Place Making”
I spent an enjoyable couple of hours at the University of Huddersfield last week, presenting a session on Market Research to students involved in the… Read More »Cost, price and value
In my post ‘Why you should learn to love research’, I mentioned that you should ‘ask your customers’. I think this is a vital and… Read More »Hi customer, how are you?
Many (many) years ago, as I embarked on my career in communications, I was taught a magic formula: RACE. It’s a very simple mnemonic for… Read More »Why you should learn to love research
Even though we’re in the lull after the Olympics (and before the Paralympics begin), the Games are still a huge talking point. Everyone has stories… Read More »Reflections on pride and passion
Trade shows are very often set in stone in the marketing calendar and an established business is likely to attend without fail every year just… Read More »Trade Shows – are they worth it?
TigerNash Ltd officially starts trading on 1st July 2012. Meanwhile, here is our lovely website, over which we have sweated, agonised and learned to love… Read More »It’s alive!